Social content, product imagery and campaigns.

The idea

Two friends film an outfit check on a phone propped up on a tripod. Off-frame, a woman drops a crate of oranges and they fill the street. The phone doesn’t catch it.

The second film is the immediate reaction: “Oh my God, you got it on your glasses.” The product benefit lands through the characters and the moment, rather than through a product claim.

The idea

One line, printed on a red folding chair, carried through an empty white room. The chair becomes the entire visual device: message, prop and recurring campaign asset.

Presented as one widescreen hero film and a compact vertical social set, rather than repeating every moment in every available ratio.

The idea

A running track built above the cloud line, held at the exact temperature of Alpine morning light. Product hero frames, an environment that doesn’t exist, and a single moving image, produced as a carousel for feed.

The test here was material accuracy: knit, foam and wet tarmac reading correctly at close range, with the shoe’s geometry and branding intact in every frame.

The idea

Summer, pushed one degree too far. Everyone on the beach has come to a complete standstill — lying down, sitting in the heat or standing under the shower, because it is simply too hot to move.

The Havaianas are never far away. A dry, slightly absurd take on the perfect beach day.